Blue Cross Blue Shield Value Messages Workbook

This workbook was created as part of Addison’s ongoing work with BCBSM and their Clear & Simple initiative. The focus of this training was to help employees reorient the focus of their communications. Existing content in BCBSM touchpoints included a lot of jargon, self-promotion, and intimidating language; this workbook helped employees shift the language towards conversational, easy-to-understand value messages.